Key Technologies of HOA

How can you trust a HOA photo is real,
not generated?

Discover ShootProof™

Believe your eyes: ShootProof™

Photography is endangered.
Generated images are everywhere,
making it hard to trust what you see.

That’s where ShootProof™ matters. 

It proves images are captured, not generated — protecting photography’s credibility.

The Path to Proof

From capture to archive, 

ShootProof™ proves a photo is real.

Color, as You
Remember It

Can a photo truly capture reality as you see it?
Because each person perceives color and scene differently, it’s not so simple.

That’s why every camera has its own color science. HOA aims to interpret scenes the way they feel in your memory. With the Sony IMX 519 sensor and this LUT, you can achieve the same look!

Once you know that, doesn’t it feel more beautiful?

Certificate of Photo Authenticity

Our system uses NFT technology, adopted by luxury brands for their certificates of authenticity.


When a photo is taken, a certificate is created and signed by data in the album patch, then securely stored in a digital archive.

Please keep your album patch safe. The album patch owner retains full ownership of the photos.

The Tamper-Proof Archive

HOA uses blockchain technology to create a secure, tamper-proof archive. The camera connects directly to the blockchain, and each photo is automatically verified and issued as an NFT, ensuring its authenticity and integrity.

Users can view their photos and the associated blockchain records in their online album.

Access Notice: Keep your archive key private. Sharing it may expose your album.

All It Takes Is One Click

ShootProof™ brings advanced technology down to a single press of a button.

Simple, yet powerful.

Capture real stories. Share honest moments.

Stay real. Stay human.

All It Takes Is One Click

ShootProof™ brings advanced technology down to a single press of a button.

Simple, yet powerful.

Capture real stories. Share honest moments.

Stay real. Stay human.